Meet the Engineer

seanvinsetta | November 5, 2018

Meet the Engineer

It’s every engineer’s dream to participate in the full life cycle of a product. And not just any product… Big, powerful, rugged machines that convert days of manual labor into minutes of ease. Hello, I am Ben. The Engineer behind Vinsetta Tools and all of it’s equipment. I wanted to share with you a bit about the day in the life of an engineer here at Vinsetta Tools. If you’re anything like me, you’ll enjoy the processes I explain on how to benchmark a product, offer the best of the best, and maximize quality control.

At the beginning of all equipment designs, lies desire. Vinsetta Tools was founded on our CEO’s desire for rugged equipment that just lasts. With the lack of tough equipment available to rent, Dan, our CEO, formed Vinsetta’s motto: Rugged Equipment For Tough Work in the Rental Sector. Paired with desire, our motto functions as a foundation for our creativity, thus the design process begins.

Benchmarking competitors’ models is the first step to any product design.

It’s nothing harder than some simple research and believe me, a little good information can go a long away! Many companies might opt to skip the research part, just build and distribute. Sure, you can get away with that, take advantage of a trend and ride it to the top… Though, Vinsetta thinks otherwise.

We believe it’s possible to provide the best of the best while offering affordability to the max. Though we rent, our equipment is built to last more than just seasons. Decades are the goal we strive for with our designs. You see, we don’t just research on google and look at what other people have. We buy, test, use, break, and examine every little aspect that goes into a large piece of equipment. We read every single review. We call manufactures and consult with industry professionals. My favorite part though, is that I get to travel to these other large equipment facilities which are sometimes in other countries! The amount of information and knowledge attained just from the benchmarking process is quite awe-inspiring. By studying the market over and over and over, we are able to generate concepts that encompass all the best features and latest technologies.

The thing is, we keep it simple, discover what people don’t like about our competitors, where improvements can be made, and take everything into consideration. Compile all the knowledge, take the best of everything, and formulate it into an idea. From there, we start modeling the idea and that process involves a few iterations of design reviews and phases. We do a lot of prototyping in the beginning, followed by lots of testing near finalization. Get the prototypes built. Test the units. Go through a couple iterations of that. And then it goes through the production phase.

For production, it was a no brainer to build an in-house production line for better quality control.

I learned firsthand with our 6-year-old sister company Dirty Hand Tools that in-house production yields far greater quality control. Automation is key when it comes to maximizing run times and efficiency. Based off another manufacturing production line I visited and has been operating for over 20 years, our production line is pretty rudimentary. The goal is to limit how much we have to move parts around, and make the best use of our space. We built our entire production line in just 6 months.

The strategy for our production line is to have a main line with perpendicular substations for sub-assemblies that feed right into the main assembly line. Production is categorized into 4 main subassemblies. Starting off, the engines and pumps are assembled on a subassembly line which are then added to the product chassis on the main assembly line. Followed up by the tank and hose subassembly and then the cylinder valve and fittings subassembly. After all subassemblies are assembled on the main assembly line, it’s time for pallets and packaging so the product can begin its journey to the end user.

By the time the product reaches the end user, it only takes about 5-10 minutes for a user to assemble Vinsetta equipment and begin operating. We get most of the prep work done for the end user during our in-house production. Other competitors can take up to an hour to assemble the products and it’s crazy how customers still choose brands that require lofty assembly. Why would anyone spend more time assembling vs actually using? We eliminated a lot of time it took for customers to assemble the products and in turn it helped our distributers and retail stores. The Vinsetta experience is improved also because let’s say a retail store clerk goes to set up a log splitter with assembly required and the store clerk does not tighten a hose enough… We end up with a returned leaking unit and a bad review. For that reason alone, is why we do production in-house.

There’s a lot of reasons why Vinsetta stands out on the market. The biggest reason is that Vinsetta is designed to be more robust and handle the ins and outs of being used in a rental yard all day every day. Every tool has a Honda engine because of their great warranties for commercial use (Honda is the gold standard for engines in terms of robustness). All equipment is designed for greater durability. For example, by designing the 30 ton log splitter with a 35 ton beam, this makes Vinsetta Tools more cost effective without sacrificing the durability and quality of the tools. We also have a few patents on aspects like an improved stroke reducer on a log splitter that ultimately saves the user time by limiting the length that the cylinder has to move if a user is operating at a small scale.

As a small company, we get to be involved with the whole engineering process for every product.

Whereas some bigger companies, an engineer might only be working on the flywheel of a chipper shredder and only focus on improving and updating that one part. As a new company, all our designs are produced from scratch. And it’s just the mechanical engineer’s dream to start with a design, draw it up, get to prototype it, patent it, and see it in production. You get to see the full lifestyle of a product. Working for Vinsetta has been a blessing to say the least, and not to mention that the company is right down the street from my house.